People's Attitudes Towards the Implementation of Reducing Rural Poverty and Malnutrition Project in Oudomxay Province

Abstract

The objectives of this research were the people's cognitive toward on the implementation of the reducing rural poverty and malnutrition project and the people's behaviour toward on the implementation of the reducing rural poverty and malnutrition project at Oudomxay province. The population comprised 370 beneficiary households. Data were collected using a questionnaire with a reliability coefficient of 0.963 and data analyzed using frequencies and percentages.

The research findings revealed that: A majority of respondents (86.5%) demonstrate a high level of cognition, scoring betweent 19 to 25 (over 80% correct), By component, cognition ranked highest was a program goals, followed by program implementation, operating model, and finally organisation, responsibility and coordination.

Regarding behaviour, most of beneficiary households joined the program between 2024 to 2026 (79.2%). Attendance was 88.1% for four antenatal care visits, 89.2% for monthly growth monitoring and promotion, 91.1% for child immunisation as scheduled by the health centre, and 90.0% for social and behaviour change communication sessions on nutrition and health. In addition, 33.5% attended five to six rounds of vaccination and drops, and 75.9% participated in other project activities. Forthermore, 98.4% received the LAK 250,000 cash support, 80.3% spent it on food, and 90.0% had never received a warning card for non – compliance with program conditions.